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Ishmael is said to be the ONLY POP artist alive in South Africa that has been relevant to the youth market over an 18 year period. The one constant in Ishmael’s life has always been music, From the sounds rattling in the house when his mother ran a shebeen where they played music from Ishmael’s major influences like Michael Jackson and Smokey Robinson, music fuelled Ishmael’s days. This astonishing talent took Ishmael to heights, which started with P.O.C (Prophets of the City). Ishmael initially joined P.O.C as a dancer but eventually came full circle as the main singer of the group. Ishmael then went on to be part of the Kwaito group Skeem under which he was the most distinguishable voice to one of the most loved and well known South African songs, WAAR WAS JY?, this song still remains to be very popular amongst all South Africans when it is played. Ishmael then went on to release a string solo albums in which he won a SAMA for Long way home in the best R n’B category for that year. Also claiming the accolade of a UK Number #1 single on top of the pops in 1999.

Ishmael later went onto to form the be part of SA Boy band JOZI with members

DA LES and Bongani Fassie. The group went on to win numerous awards from MTV BASE, TO SAMA and METRO awards, as well as producing the award winning Reality TV show "Moving The City". 

having evolved over the years with the latest  POP Trends, Ishmael continues to surprise his fans with new sounds in 2021.  From electro pop to Amapiano with his latest single with DJ CLEO making waves Locally and  a collab with  DJ Lisa Li circulating the European Dance floors


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