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Ghetto Ruff was established in the late 1980s when Lance Stehr (current managing director) formed Cape Town-based hip hop pioneers, Prophets Of Da City (P.O.C). Their fusion of African and American ideas was crucial in crafting the sound of SA hip-hop.
Lance Stehr has a long-standing Music Entertainment and Film / TV production experience and had over the past 35 years have been responsible for releasing and distributing over 300 Records / Albums.
His most notable talent is his ability to discover untapped talent and nurture Industry Icons. His music career started in the late 1980’s when he put together the internationally renowned Cape Town based Hip Hop Political group Prophets of da City ( POC) to fight apartheid through Music.
The group enjoyed success both in Europe and in South Africa, touring with the likes of the Fugees, Lauryn Hill, Chris Brown. Also securing a cameo performance in the Dangerous Ground Film with Elizabeth Hurley and Ice Cube.
Born in South Africa, Lance left for London in the late 70’s to pursue a career in the film and entertainment industry This experience resulted in POC winning a Cannes Film Award in 1997 for Best Music Video from Africa. Lance furthermore also played a pivotal role in the International Oscar Winning Film TSOTSI where he was the music consultant for both the Film and the Sound Track.
Lance Stehr has maintained to build the biggest artists, brands, and award winning products consistently over the last 35 years, VUSI NOVA, NTANDO , NATHI MANKAYI , ZOLA, MAPAPUTSI, MZEKEZEKE, DJ CLEO, PITCH BLACK AFRO, MGRIMBE.
Stehr was able to expand and grow the label into the premier kwaito label in the country. R&B star Ishmael was born out of POC and in 1996 helped Ghetto Ruff Records discover and nurture numerous kwaito stars, resulting in hundreds of awards. Ghetto Ruff has since maintained its standards of understanding current trends and talent selection. Many of the artists under Ghetto Ruff have been nominated for awards, gained international exposure and progressed in their music, business, and production careers. The label has been home to talents such as Malik, Jozi, Zola, Bongani Fassie, Bricks, Pitch Black Afro, RJ Benjamin, Ishmael, Gumshev, Da L.E.S, Young Uz, Ruff X and more.
Some of Lance’s Notable Accomplishments in Music are:
1988 - Formed PROPHETS OF DA CITY
1992 – 550 000 student covered in ANTI –DRUG school tour
1993 – Toured 750 000 students in SA Rapping for Democracy Tour before elections.
1994 – POC performed at inauguration of President Nelson Mandela
1995 – POC – SAMA AWARD – Best Rap group
1995 – Won the BEST DIRECTOR AWARD AFRICA in CANNES for POC video UNDERSTAND WHERE I’m COM- ING FROM
1995 – NME top 10 single of the year UK: POC – Never again
1996 – SKEEM – SAMA MUSIC AWARD BEST KWAITO GROUP
1997 – Toured UK/Europe – Fugees/James Brown/Ice Cube/ with POC
1998 – Joined Universal Music to manage their local division over 200 artist releases
2001 – YIZO YIZO soundtrack 2002 – ZOLA on 5 – YIZO YIZO 2
2003 - ZOLA 7 TV PROGRAMME – Executive Producer; DJ CLEO; BROWN DASH; PITCH BLACK AFRO; BRICKZ
2006 – ARMS CONTROL CAMPAIGN GLOBAL –
2006 - TSOSTI OSCAR WINNER – Lance Stehr – Sound Track, Lance was Music Consultant to the Movie
2007 – ZOLA CELL C starter pack campaign, Release JOZI
2008 – ZOLA 7 national tour MAKE A DIFFERENCE – KEITH MURRAY
2008 – Cartoon Network travels to SA and Lance Stehr and team managed the Production in SA from artists performances to event co-ordination of filming their ADULT SWIM programme – named AFRICAN SWIM
2009 – JOZI travels to PANAMA CITY – USA invited to perform at SPRING BREAK 2009 - JOZI win MTV AWARD Best Performer Award Nigeria
2009 – JOZI win Most Promising Urban Group and Best Live ACT Award – Sound of the City Awards Nigeria
2009 – PUFF JOHNSON – records Album in South Africa
2010 – JOZI – WILDLIFE CD release
2012 – Reality TV Show “JOZI MOVING THE CITY” , Jozi Releases Award Winning CD 2012 – SkyRoom Live (Co Produced)
2013 – Reality TV Show “ The FLYCHIX”
2013 - Vusi Nova Releases Multi award nominated cd ‘WALK into LIGHT”
2014 – da L.E.S CD Release MANDELA MONEY
2014 – 2015 BRENDA FASSIE LEGACY TOUR
2015– NathiMankayi BUYELEKHAYARelease(wentgoldinfirstmonth)
2015 - Vusi Nova Releases DID IT FOR LOVE
2016– 047 CDRelease–WEN’UNGOWAM
2017 – Vusi Nova Releases Multi Award Winning Album: NANININA
2017 – Ntando Cd Release MAYIBUYE
2018 – Bekezela CD Release BEKEZELA
2018 – Ntsika ( The Soil) Releases Multi Nominated Album: I WRITE WHAT I DREAM
2019 – Vusi Nova Releases Multi Award Winning Album: MANYAN NYAN 2019 – Ntando Cd Release NONO
2020–MALISOULCDRelease AMAKAYA 2020–MASHSARILACDRelease THEVILLAGE
2021 – Vusi Nova CD Releases NGUMAMA
2021 – NTANDO – Album Still to be released
2021 – VUSI NOVA – in Studio – AS’PHELELANGA Tribute Album ( due for release last quarter 2021)
TV SHOWS and PRODUCTIONS worked on:
Yizo Yizo Soul Buddies ZOLA 7 S’Chamto, STEPS Stokvel Castle Lite Cross Road Intersexions Jozi H | Hip Hop Kop Jam Sandwich Halls Beat- Box Choir Masters of the Rhythm, So You Think you can Dance, Big Brother,10 over 10 , Skyroom Live (3 Seasons)
MUTHALAND ENTERTAINMENT became a full 360 Production house in 2011 when the concept around the REALITY TV SHOW - JOZI MOVING THE CITY was created. This TV show did well receiving 2 nominations in 2013 – Africa Viewers Choice Awards and the SAFTAs (South African Film and TV Awards).
Following on from the success of JOZI MOVING THE CITY, Muthaland embarked on their next Reality TV Show the FLY CHIX
Films worked on:
Jozi Kings – Nigerian
2012 Oscar Award Winning TSOTSI (Soundtrack and Music Consultant)
2005 – 2006 Highjack Stories
2001- Dangerous Ground – Liz Hurley and Ice Cube
INTERNATIONAL ARTISTS and projects worked on:
2003 – 2006 Music Consultant on OSCAR WINNING film Tsotsi
2007 – KEITH Murray in South Africa
2008 – Cartoon Network – Co produced the Tv production Adult Swim 2009 – PUFF JOHNSON - Recorded an album in South Africa and U.S.A 2012 – BRICK n LACE (records a track with JOZI)
2012 – 2013 – JOZI and da L.E.S records tracks with ICE Prince and Davido.
2013 – PR and distribution for NYANDA and KAT DAHLIA Singles to radio and TV
SOUTH AFRICAN PRODUCTIONS
H | Hip Hop Kop
Halls Beat- Box Choir
Masters of the Rhythm,
So You Think you can Dance,
10 over 10 ,
Skyroom Live (3 Seasons)
MUTHALAND ENTERTAINMENT became a full 360 Production house in 2011 when the concept around the REALITY TV SHOW - JOZI MOVING THE CITY was created. This TV show did well receiving 2 nominations in 2013 – Africa Viewers Choice Awards and the SAFTAs (South African Film and TV Awards).Following on from the success of JOZI MOVING THE CITY, Muthaland embarked on their next Reality TV Show the FLY CHIX
Corporate Adverts (Music supplied and FULL Production)
Music Supplied & Music Production
2008 – General Motors
2009 – Standard Bank CAF Soccer Cup
2009 – Jet active ware
2009 – Always – Nigeria
2008 – Cell C – porting
2008 – Cell C – Woza Weekend
2010 – MTN Africa
2011- MTN –Post Paid
2011 – MTN – Ekasi Car wash
2012 - MTN Cinema Campaign
2012 – MTN Zone Mahala
2012- MTN Summer Retail
2013- Digital TV 2 – Waar was jy?
2013 – DSTV Compact
2013 – SkyRoom Live Seasons 1 – 3 ( Signature Tune)
2014 – MZANZI Magic Music Channel Indents
FULL ADVERT PRODUCTION
2007 – Cell C (Car Give-away)
2010 – Cintron
2010 – SA Braai Month Campaign
2010 – African Fashion Week
2011 Jozi -Moving the City ( 8 episodes) SABC
2013 – FlyChix (Vuzu)
2014 - Joko TV , YUM Restuarants – KFC Africa
Muthaland's catalogue spans across various Genres, always keeping his musical projects and company abreast with the Youth Culture market consistently for over 3 decades.
As recent as 2017 , Lance Stehr together with Muthaland and the Muthaland Foundation embarked on moving focus to IT and app development in the Musical space - successfully working on the MUSIC APP “CYPHA” which is a Studio and music Promotional App for Music and Video production in the comfort of the average everyday Artist’s pocket – accessible to all who owns a Smartphone. Cypha which is ready to be launched is available on both Android and IOS platforms will be sure to change the FACE of MUSIC across the Globe.